The primary objective of advertising is to spread the word out that you have something exciting to offer. It can be anything from an upcoming entertainment event you are promoting, a new product line you are selling, a political campaign you are managing, the expansion of an existing platform of services or officially hanging out a shingle for your first business. Advertising helps to raise your target demographical awareness of issues with which they may be unfamiliar as well as to educate them on the likely benefits of your products or services. Businessmen use advertising to accomplish varied goals and companies place such ads in diverse medias. Besides advertising products in traditional modes such as newspapers and general magazines, businessmen advertise in the medias that reach specific pockets of the market. Ad movies can release in the YouTube or Face book is the advantage of the present time which is free of cost.