The words BRAND & BRANDING are two different things. The Brand is your product identity while Branding is its process in the making of a brand. The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products . An effective brand strategy gives you a major edge in the increasingly competitive markets.
To illustrate the idea, let us take what is arguably the best known product or a brand in the world. Today social media plays a great role. Today’s top marketers have fully embraced the power of content, user driver communities, and brand to customer conversations. The problem is some brands will do everything by the books – posting consistently, hiring full time community managers, and implementing analytics – and still fail to achieve a return on investment. Your social channels resemble a field of chirping crickets rather than a lively and vibrant community.